Ericsson

NEST Hong Kong

Challenge

Ericsson is a world leader in infrastructure and services in the telecom area. The challenge was to create an initiative that position Ericsson as a thought leader and that accentuated their role in how communications technology affects the way we live.

Insight

Establish a dynamic, innovative and global discussion forum where Ericsson have the opportunity to act as an enabler of bringing people together with the focus of finding solution to the global challenges.

Solution

We launched the first global forum called NEST, The Networked Society Forum, in Hong Kong 2011. We created an identity around the shape of a hexagon with the connotation of cells both in nature and in technology. The hexagon shape formed the actual meeting venue that we built on a pier in central Hong Kong.

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